At an ASEAN meeting in 1995 regarding the upcoming King's Cup Muay Thai competition, Cambodia wanted to rename Muay Thai as "Sovannaphum boxing" or "SEA Boxing", which represented
Thailand, Cambodia, Laos and Myanmar. Sovannaphum means "golden land" in Pradal-Serey and is written as Suwannabhumi in Thai. The name refers to mainland Southeast Asia in the Indian
language of Pali.
Thailand would not compromise, stating that each Southeast Asian country has its own boxing style and that Thailand was responsible for making its kickboxing an international sport.